Can you take a small-town college and turn it into a major power at the highest levels of university play? Find out in College Town!
Built on the framework of Social City, a breakaway success on Facebook, ESPN U: College Town was designed to leverage the synergy between Playdom, Disney, ESPN, and Buzz Monkey, taking aim at the explosive growth happening in social games at the time. I stepped into the (previously unfilled) Lead Design role scant weeks before launch, but boardroom battles between the various stakeholders kept the timetable and priorities under constant flux. It was a great lesson in staying on target and true to a game's promise to its customers.